Introducing FlowerFull™ Smooth Hydrangea
“You’re introducing another hydrangea?” We’ve heard it, and we get it. The goal is not to flood the market with “just another hydrangea.” First Editions® will only introduce a new variety that truly provides a unique attribute. And this first foray into Hydrangea arborescens does just that. FlowerFull™ Smooth Hydrangea solves the frustrations of weak stems and foliar diseases, providing better genetics from the greenhouse to the garden.
Why You need FlowerFull™
More Blooms
Produces two-to-three times more blooms per season than other Hydrangea arborescens.
Strong Stems
Features strong stems that don’t flop in the wind and rain, holding the bold blooms tall all season.
Disease Resistant
Disease-resistant, lush foliage that stays clean late in the season, providing wonderful contrast to the blooms.
Low Maintenance
A low-maintenance marvel that requires less touch points in production, at retail, and in commercial and residential landscapes.
FlowerFull™ Introductory Video
Growers
FlowerFull™ blooms the first year in production, requires less inputs to maintain a healthy and shippable crop, and the strong stems keep the flowers held high in the field and during transport.
Retailers
FlowerFull™ will serve as a fantastic impulse item with its proliferation of flowers and clean foliage, making it a staple to pair with Best Buds for increased unit sales and average ticket prices.
Landscapers
FlowerFull™ delivers the classic smooth hydrangea blooms your clients ask for, but don’t fall over after a thunderstorm, reducing your maintenance needs throughout the growing season.
